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[Download] ~ Your Brand is in Their Hands; How Your Employees Can Make -- or Break -- a Brand Relationship (Excerpt) (Reprint) # by William J. McEwen ~ eBook PDF Kindle ePub Free

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Your Brand is in Their Hands; How Your Employees Can Make -- or Break -- a Brand Relationship (Excerpt) (Reprint)

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eBook details

  • Title: Your Brand is in Their Hands; How Your Employees Can Make -- or Break -- a Brand Relationship (Excerpt) (Reprint)
  • Author : William J. McEwen
  • Release Date : January 15, 2010
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 60 KB

Description

Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: When it comes to building customer engagement, you want your employees to stand apart from your rivals' employees. That's because the "people" factor is often the most important element, outweighing the combined impact of product features, convenient locations, and even low prices.


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