DOWNLOAD ~ Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy ~ by Bob Brothers ~ eBook PDF Kindle ePub Free
eBook details
- Title: Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
- Author : Bob Brothers
- Release Date : January 25, 2011
- Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,Marketing & Sales,
- Pages : * pages
- Size : 135 KB
Description
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.
"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
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