[DOWNLOAD] ~ Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut * by Robert Brunner, Stewart Emery & Russ Hall ~ Book PDF Kindle ePub Free

eBook details

Title: Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut
Author : Robert Brunner, Stewart Emery & Russ Hall
Release Date : January 02, 2009
Genre: Management & Leadership,Books,Business & Personal Finance,
Pages : * pages
Size : 587 KB

Description

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!

There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....

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